In operation since 2002, Square Egg Entertainment seeks to create dynamic events geared toward geek and niche cultures that brings joy to its attendees, fosters friendship among those who attend, and provides opportunities for skill development among its participants.

Over the years many talented individuals have added their skills and ideas to help make Phoenix Fan Fusion (formerly known as Phoenix Comicon), one of the best-organized pop culture conventions in the country, and one of the top ten in the nation in physical space and attendance.  Phoenix Fan Fusion as the flagship convention has come to encompass many genres all within the fan and geek cultures.  It is an event that brings joy to thousands of people and brings much-needed business to the downtown Phoenix core during the notorious slow summer period.